B2C > Brand voice + content library
Technology is meaningful to buyers when they know how it helps them—and the people they serve—succeed.
For 40 years, NWEA has developed Pre-K–12 assessments and professional learning offerings to help advance all students along their optimal learning paths.
When the company rebranded to tell a more student-centric story, I defined and expressed the new NWEA brand voice in all of its foundational content — for every target audience and line of business.
This drove assessment adoption to more than 9,500 schools, districts and education agencies in 145 countries.