B2B > Brand positioning and voice + demand generation campaign
Zix provides email encryption. Useful but not sexy.
The fact is, people don’t get excited about great encryption technology. No matter how great it is. And Zix wasn’t getting the traction it wanted.
Enter Sage Cohen.
People do get excited about being a part of a community that shares their values.
By changing Zix’s message from one of utility to a community with strength in numbers, I helped transform a drab necessity into a movement.
As a result, stock share prices increased by 46% in less than one year.