B2B & B2C > Content marketing + demand generation campaigns
Umpqua Bank set the Gold Standard for personal banking with its neighborly bank branches.
Then it set out to create content marketing that delivers the same homey, expert-in-your-corner experience.
Through a library of branded content that is relentlessly accessible, I offered game-changing personal and business financial insight. This contributed to Umpqua’s #2 ranking on VisibleThread’s list of top performing financial institutions for marketing content in 2018.