B2B > Demand generation campaign

Xerox

Established brand changes the conversation, fills the sales pipeline, and wins awards

What happens when a globally recognized brand claims optimism as its competitive advantage?

Unprecedented results.

Xerox “Get Optimistic” demand generation campaign changed the conversation with prospects by introducing optimism as a business strategy.

The campaign proved that optimists do win as the sales pipeline exploded with 1000+ new sales appointments and more than $1B in revenue in 9 months.

Recognized for its innovation, this campaign won numerous industry awards, including four from the Business Marketing Association.