B2B > Brand positioning + expression
As SiriusDecisions, the leading global B2B research and advisory firm, rapidly grew, it needed a brand that could take it into the future.
I was brought in to reimagine the firm’s brand positioning, tag line, and expression to inform its direction and destiny.
Through an extensive SWOT analysis and strategic process, I developed the company’s brand manifesto, positioning by line of business, tagline (Intelligent Growth), vision, and voice.
As a result, the SiriusDecisions website and the firm’s full spectrum of educational and promotional content have magnetized the ideal prospects, transformed them into customers, and delivered for them the optimal results.
Intelligent growth realized.