Reinventing a brand to drive (and spread) intelligent growth
As SiriusDecisions, the leading global B2B research and advisory firm, rapidly grew, it needed a brand that could take it into the future.
I was brought in to reimagine the firm’s brand positioning, tag line, and expression to inform its direction and destiny.
Through an extensive SWOT analysis and strategic process, I developed the company’s brand manifesto, positioning by line of business, tagline (Intelligent Growth), vision, and voice.
As a result, the SiriusDecisions websiteand the firm’s full spectrum of educational and promotional content have magnetized the ideal prospects, transformed them into customers, and delivered for them the optimal results.